• Rich Dashboard
  　　Backbase Rich Dashboard 是一個豐富的用于應用程序關聯(lián)的表述連結。如今，要使分布在多個異構系統(tǒng)中應用程序的數(shù)據(jù)、功能協(xié)同工作是非常困難的。而 Rich Dashboard 可以使你快速的把不同的信息源以及應用程序統(tǒng)一成個人的、單獨的視角。它從根本上降低了實施以及管理企業(yè)信息表述層的費用。
• Rich Forms
  　　Backbase Rich Forms 是一個豐富的用于數(shù)據(jù)捕獲的應用程序間的表述連結。如今，越來越多的企業(yè)使用多種復雜的業(yè)務關鍵網(wǎng)站窗體。由于這些窗體并不友好，且通常使用困難或者難于完成，因此在線窗體交換已被認為非常低級。另一方面，通過使在線窗體變得更加友好，Rich Forms 可以增強用戶關系，并且激勵在線用戶的交互，這反而加速了交換速率。
• Co-browse & Chat
  　　Backbase Co-browse 以及 Chat 是在線協(xié)作中的根本。如今，越來越多的企業(yè)把自己的關鍵業(yè)務移到了網(wǎng)絡之上，為了確保新的網(wǎng)絡平臺上的終端用戶能夠成功成為企業(yè)的重要部分，協(xié)作工具如 Co-browse 以及 Chat 已經(jīng)必不可少了。終端用戶可能時常發(fā)現(xiàn)自己在復雜的網(wǎng)絡應用中有所損失，失敗，從而放棄并且退出。另一方面，協(xié)作工具如 Co-browse 以及 Chat 能夠增強用戶體驗，并且必要時還激勵在線用戶進行交互。實踐證明，Co-browse 以及 Chat 能夠極大的增加用戶滿意度以及在線交換。
• In-Page Analytics
  　　通過改善網(wǎng)絡應用軟件的效率以及在線窗體，Backbase InPage Analytics 允許企業(yè)給用戶盡可能的提供參與體驗。訪問網(wǎng)站的用戶經(jīng)常具有很高的期望，他們希望能夠方便的訪問到產(chǎn)品，并且知道競爭者僅點擊之隔。企業(yè)必須提供相關的、更有意義的體驗活動，以使用戶經(jīng)常參與。InPage Analytics 可以使你度量以及測試在線體驗的各個方面，從網(wǎng)站內(nèi)容到可用性。這都增加了用戶參與以及交換效率。

Backbase Customer Engagement Rich Applications are built on top of the leading world class Enterprise Ajax Framework, are fully based on open industry standards, and consist of the following functional rich applications:

• Rich Dashboard
  　　Backbase Rich Dashboard is a rich presentation tier for mashup applications. Today it is hard to work with data and functions from existing applications that are distributed over multiple heterogeneous systems. Rich Dashboard lets you quickly unify different information sources and applications into a personalized and single view. It radically lowers the cost of implementing and managing the enterprise information presentation layer.
• Rich Forms
  　　Backbase Rich Forms is a rich presentation tier for applications requiring data capture. Today, more and more businesses are using multiple and complex business critical Web forms. Very often, online form conversion is found to be too low because forms are not user friendly and usually hard to use or complete. Rich Forms on the other hand, enhances customer relationship and stimulate online customer interaction by making online forms more user friendly which in turn delivers higher conversion ratios.
• Co-browse & Chat
  　　Backbase Co-browse and Chat is the ultimate in online collaboration. Today, more and more businesses are moving their processes and critical business applications to the Web. Ensuring success of the end-user on the new Web platform has become critical to their business, and collaborative tools such as Co-browse and Chat have become must-haves. Very often, end users might find themselves at loss in a complicated Web application. They easily become frustrated and end up giving up and moving away. On the other hand, collaborative tools such as Co-browse and Chat enhance customer experience and stimulate online customer interaction by hand holding the end user when necessary. Co-browse and Chat have proven to significantly increase customer satisfaction and online conversion.
• In-Page Analytics
  　　Backbase InPage Analytics allows businesses to provide their customers with the most engaging experience possible by improving the effectiveness of their Web applications and online forms. Customers who visit your web site have high expectations. They want easy access to products and content and they know your competitor is just a click away. More than ever, businesses must provide relevant, meaningful experiences to keep their customers engaged. InPage Analytics lets you measure and test all aspects of the online experience from site content to usability—all of which increase customer engagement and conversion rates.